USER RESEARCH
•
STAKEHOLDER MANAGEMENT
•
DESIGN SYSTEM
•
MENTORING
RASHMI
BHATIA
RASHMI
BHATIA


CRAFTING DELIGHTFUL EXPERIENCES SINCE 2020
CRAFTING DELIGHTFUL EXPERIENCES SINCE 2020
•
BEYOND WORK
•
BEYOND WORK
•
BEYOND WORK
•
BEYOND WORK
•
BEYOND WORK
•
BEYOND WORK
DESIGN SYSTEM
•
MENTORING
•
USER SESSIONS
•
DESIGN SYSTEM
•
MENTORING
SELECTED WORK
SELECTED WORK


Redesigning for Impact:
Redesigning for Impact:
Elevated User Engagement by Over 300%
Elevated User Engagement by Over 300%
Evaluating the Impact by Customer Feedback and Usability Sessions
Evaluating the Impact by Customer Feedback and Usability Sessions
Seamless UI Migration to a New Design Theme Across 18+ Modules
Seamless UI Migration to a New Design Theme Across 18+ Modules
PRODUCT DESIGN
PRODUCT DESIGN
CASE STUDY
CASE STUDY
Explore Case Study
Explore Case Study
Explore Case Study
Explore Case Study
Explore Case Study
Explore Case Study


Design System Audit :
Design System Audit :
DESIGN SYSTEM
DESIGN SYSTEM
UX AUDIT
UX AUDIT
PRODUCT DESIGN
PRODUCT DESIGN


From Launch to Learnings:
From Launch to Learnings:
USER RESEARCH
USER RESEARCH
FEEDBACK SESSION
FEEDBACK SESSION
RESEARCH REPORT
RESEARCH REPORT
MY DESIGN JOURNEY
My passion for design began during my engineering studies. I’ve always had a creative instinct and always enjoyed learning new skills. Around that time, I developed an interest in 📸 photography, which led me to experiment with photo-editing software like Lightroom and Photoshop. Gradually, I discovered Illustrator and learned about ✍🏻graphic design. I started exploring design tools on my own purely for enjoyment, and later realized there was an academic path I could follow in this field. Eventually, I pursued a 📜 master’s degree in communication design, where I found myself especially fascinated by the UX courses the degree offered.
After thousands of mistakes 😑 and hundreds of feedback sessions ✔️ with UX mentors, I finally reached a stage where I could proudly say that I am a UX designer. I interned with SAP India for a year in 2020, created various microsites for platinum customers like BPCL, Shell, Temasek, to name a few. I would call these to be my foundational years 🧠 in UX design.
Since joining SAP Labs full-time, I’ve developed a strong user-centered mindset and become confident working with design systems. With each project, I’ve also built lasting relationships with stakeholders 🤝. My experience with large-scale design initiatives—often involving UX advocacy, complex trade-offs, and nuanced stakeholder management—has shaped me into a flexible and resilient designer, ready to take on diverse challenges 😎
tldr
MY DESIGN JOURNEY
My passion for design began during my engineering studies. I’ve always had a creative instinct and always enjoyed learning new skills. Around that time, I developed an interest in 📸 photography, which led me to experiment with photo-editing software like Lightroom and Photoshop. Gradually, I discovered Illustrator and learned about ✍🏻graphic design. I started exploring design tools on my own purely for enjoyment, and later realized there was an academic path I could follow in this field. Eventually, I pursued a 📜 master’s degree in communication design, where I found myself especially fascinated by the UX courses the degree offered.
After thousands of mistakes 😑 and hundreds of feedback sessions ✔️ with UX mentors, I finally reached a stage where I could proudly say that I am a UX designer. I interned with SAP India for a year in 2020, created various microsites for platinum customers like BPCL, Shell, Temasek, to name a few. I would call these to be my foundational years 🧠 in UX design.
Since joining SAP Labs full-time, I’ve developed a strong user-centered mindset and become confident working with design systems. With each project, I’ve also built lasting relationships with stakeholders 🤝. My experience with large-scale design initiatives—often involving UX advocacy, complex trade-offs, and nuanced stakeholder management—has shaped me into a flexible and resilient designer, ready to take on diverse challenges 😎
tldr
EDUCATION
EDUCATION
NN/g UX Training
NN/g UX Training
Undertook specialized training focused on balancing UX design trade-offs and effectively managing stakeholder expectations.
Undertook specialized training focused on balancing UX design trade-offs and effectively managing stakeholder expectations.
Nielsen Norman Group
2025
Nielsen Norman Group
2025
Master’s in Design
Master’s in Design
Master’s in Communication Design with specialisations in UX/UI, Graphics, and Branding, emphasising user-centred design thinking.
Master’s in Communication Design with specialisations in UX/UI, Graphics, and Branding, emphasising user-centred design thinking.
MIT Institute of Design
2018-2020
MIT Institute of Design
2018-2020
ARCHIVED CURATIONS
ARCHIVED CURATIONS


User-Driven Design:
User-Driven Design:
Branding and web design for user’s musical journey
Branding and web design for user’s musical journey
Microsite design for Qualtrics aimed at driving awareness
Microsite design for Qualtrics aimed at driving awareness
UI DESIGN
UI DESIGN
BRANDING
BRANDING
Behance Link
Behance Link
Behance Link
Behance Link


Empowering healthcare:
Empowering healthcare:
GRADUATION PROJECT
GRADUATION PROJECT
UX DESIGN
UX DESIGN




DESIGN TALK @ NID BLR
DESIGN TALK @ NID BLR


LOVE A GOOD BREAKFAST
LOVE A GOOD BREAKFAST


NATURE PHOTOGRAPHY ♥️
NATURE PHOTOGRAPHY ♥️


DESIGN FOR DELIGHT 🌟
DESIGN FOR DELIGHT 🌟


SUNDAY ILLUSTRATIONS
SUNDAY ILLUSTRATIONS


EMPATHY ABOVE EVERYTHING 🐾
EMPATHY ABOVE EVERYTHING 🐾


ALWAYS CHASING SUNSETS
ALWAYS CHASING SUNSETS


DRAWN TO THE RAW & REAL
DRAWN TO THE RAW & REAL


WANDERING LENS
WANDERING LENS
Lets build something delightful together !
Lets build something delightful together !
+91-8989647486
+91-8989647486
bhatiarashmi11@gmail.com
bhatiarashmi11@gmail.com
6 YEARS OF EXPERIENCE
B2B
ENTERPRISE SOLUTION
RESEARCH ORIENTED
DATA-DRIVEN
UX Designer by craft,
Data Untangler by obsession—
turning complex problems into intuitive experiences at SAP Labs.