RASHMI BHATIA
SKILLS
User Research
Competitive research
Wireframing
A/B Testing
Stakeholder Management
Heuristic Evaluation
Design Thinking
Storytelling
Usability Testing
Tools
Figma, Sketch, Adobe XD, Illustrator, Photoshop, Indesign, AfterEffects, AI
EDUCATION
Master’s of Design, Graphic Design
MIT Institute of Design, Pune
2018-2020
Bachelor’s of Engineering
Sri Vaishnav Institute, Indore
2013-2017
WHAT I DO
Hello, I’m
Creative UX designer with 5+ years of experience in design, user research, and collaboration. Master’s in Graphic Design with strong skills in research, visual storytelling and user engagement. Driven by a minimalist approach—crafting innovative solutions that seamlessly integrate into the user experience.
Empathize
with users to understand their pain-points, needs and requirements
Collaborate
with cross-functional teams, product managers, product owners and development teams and manage all stakeholders for a smooth running project
Solve
business problems and user’s problems while strategically driving products’ desireability
Reach
out to users to collect user feedback and incorporate it into iterative improvements.
UX Design Specialist at SAP Labs
EXPERIENCE
SAP Labs India, Bengaluru
User Experience Designer APR 2021-PRESENT
Redesigned homepage for a complex data warehouse cloud product, resulting in 303% surge in user interactivity. Conducted validation sessions for same with 12+ end-users, as part of a customer engagement initiative.
Functioned as both designer and researcher to ensure a seamless transition of the product to a new design theme. Conducted thorough analysis of over 18 modules, uncovering and addressing 200+ issues.
Collaboratively created diverse design solutions aimed at enhancing data preview and maintenance functionalities for a customer-facing analytics application.
SAP India, Mumbai
User Interface and Graphic Design Intern JAN 2020-DEC 2020
As the sole designer on the team, collaborated with sales and pre-sales team and took full responsibility of crafting visual design deliverables, including microsites, graphic 3D models, landing page design for warehouse supply chain solutions.
Delivered 4 microsite, 2 landing page designs and 6+ posters to support sales and presales teams in their RFP proposal efforts for clients Shell, Redbull, BPCL, Temasek.
As part of graduation project, worked on Qualtrics, an experience management company, to develop a website tailored to the healthcare sector. The website emphasised key solutions aimed at addressing the urgent needs arising from the COVID-19 pandemic.
Freelance Projects
UX and Graphic Design AUG 2019-MAR 2020
Buy1.store - Revamped the corporate merchandise website to enhance user intuitiveness, increase conversions and improve brand perception.
Bizwy - Conceptualised and designed a web and mobile application for grocery shopping, with a focus on serving local markets.
Worked on numerous projects in the field of brand identity, UI, editorial, packaging, design consultation and social media.
Vision Kraft, Pune
Graphic Design Intern JUN 2019-AUG 2019
Engaged in a range of branding initiatives and led the art direction for corporate photoshoots, servicing clients like Vodafone Shared Services.